FINITE B2B Marketing
Jodi Norris
The Finite by Clarity podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the Finite By Clarity B2B Marketing podcast, our host Jodi…
Recent Episodes
#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach
Jul 20, 2026Amanda Cole, CMO at Bloomreach, discusses the critical importance of embracing failure in modern marketing. The conversation covers how marketing playbooks are being rewritten due to rapid technological change and shifting consumer behavior, why 80% of marketing inherently fails, and how leaders can create psychological safety for teams to experiment boldly. Cole shares candid examples of her own missteps, including lessons learned about bringing the broader organization along during AI-driven transformations, and explores the future of marketing skills in an AI-native world.
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity
Jun 29, 2026Mini-episode: Big News at Finite!
Jun 25, 2026Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity
Jun 8, 2026#187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity
Jun 8, 2026#186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt
May 18, 2026#185 - Is SaaS Really Dead? AI Agents, Vibe Coding and Repositioning with Antony Cousins, VP Marketing at Meltwater
Apr 27, 2026#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
Apr 7, 2026#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
Mar 16, 2026#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
Mar 16, 2026
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