Revenue Builders
Force Management
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If…
Recent Episodes
Why Deals Die Inside the 10-Yard Line with Randy Riemersma
Jul 19, 2026Randy Riemersma, founder of Cell with Precision and veteran B2B sales leader with 35+ years of experience, discusses why deals fail in the final stages of the sales cycle. He argues that late-stage deal losses stem not from product shortcomings but from buyer confidence deficiency, and emphasizes the critical role of executive alignment, credible proof points, daily champion communication, and belief transfer in closing enterprise deals. The conversation explores how elite sellers use preparation, provocative points of view, and peer-level executive messaging to reinforce buyer confidence and drive deals across the finish line.
How Great Sales Leaders Turn Instinct Into a System with Frederik Maris
Jul 16, 2026Why Outbound Phone Still Wins When Selling Gets Hard with Greg Casale
Jul 12, 2026Why Fast Growth is a Pipeline to Expose Weak Sales Organizations with Chad Peets and Chris Degnan
Jul 9, 2026What AI Agents Mean for How You Build and Sell Software with Brian McCarthy
Jul 5, 2026The Hidden Cost of False Velocity with Randy Riemersma
Jul 2, 2026AI Is Redefining Seller Productivity with Alex Varel
Jun 28, 2026How Revenue Leaders Scale Beyond Hero Sellers with Jason Forget, CRO Behind Multiple Startup-to-Scale Journeys
Jun 25, 2026You Can’t Delegate Sales Early with Lou Shipley
Jun 21, 2026Selling Enterprise AI with Context, Adoption, and Measurable ROI with Daniel Simon
Jun 18, 2026
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