The Family Practice Podcast

Recent Episodes

1. 107. 4 Things That Get a Parent All In Before the Report of Findings

   Jul 21, 2026

   Dr. Matt Hill explores the four foundational pillars that determine patient conversion to care plans before parents even arrive for their report of findings. He argues that day-two conversion success is predetermined by relatability, trust, connection, and authority established throughout the entire patient journey—from marketing through day one consultation. The episode challenges conventional conversion frameworks built for adult back pain practices and provides a systematic approach for family chiropractors to commit complex pediatric cases to care.

2. 106. The 2026 Google Update That's Changing How Parents Find Your Practice

   Jul 14, 2026

   John Price, Chief Marketing Officer across PX brands, discusses critical marketing shifts happening in 2026 for pediatric and family chiropractic practices. The episode covers three major updates: Google's AI Overviews changing how parents find practices, AI booking agents launching this summer, and social media algorithm shifts prioritizing authentic content. Price provides actionable strategies for practices to optimize their Google Business profiles, implement online booking, and create authentic social content to capture leads in the AI-driven search era.

3. 105. Why Chiropractic Philosophy Matters More Than Ever for Family Practice

   Jul 7, 2026

   Dr. Tony Evil, founder of the Pediatric Experience (PX), delivers a comprehensive solo episode on the practical application of chiropractic philosophy in family practice. He argues that chiropractic philosophy—alongside science and art—is essential for achieving clinical results, differentiating communication, building lifetime patient retention, increasing profitability, and protecting practices from the modality treadmill. The episode covers five core areas where philosophy drives practice success, using case studies including his son Oliver's neurological restoration journey.

4. 104. She's Walked Alongside Hundreds of Family Practices: Here's What's Working

   Jun 30, 2026

   Megan Orcantine, a member success consultant at Pediatric Experience (PX), shares insights from 1,500+ conversations with chiropractors on building thriving family practices. Drawing on her 3.5 years at PX and prior experience as a lead CA, she outlines five foundational 'base camps' that practices must navigate: clinical excellence, systematic integration, momentum and mindset, leadership development, and operational independence. The discussion focuses on helping chiropractors move beyond adding modalities and instead master the nervous system foundation that attracts families seeking root-cause care.

5. 103. Stop Being a Subluxated & Hypocritical Chiropractor: 7 Non-Negotiables for Your Nervous System

   Jun 23, 2026

   Dr. Tony Ebel, founder of the Pediatric Experience (PX) and owner of a 1000+ visit per week family chiropractic practice, delivers a solo monologue episode on the seven non-negotiables for maintaining a healthy nervous system as a chiropractor. He addresses the hypocrisy of chiropractors who advise patients to get adjusted and regulate their nervous systems while neglecting their own health, and outlines his personal playbook: consistent chiropractic care, living out sole purpose, setting boundaries with present-time consciousness, protecting sleep quality, moving according to neurological status via HRV tracking, consuming quality nutrition and supplements, and surrounding oneself with a congruent community.

6. 102. The First Trimester Neurodevelopment Window: Why Early Prenatal Chiropractic Matters

   Jun 16, 2026

   Dr. Ellie Wright discusses the critical first trimester of pregnancy through a nervous system-focused chiropractic lens, covering fetal neurodevelopment, maternal physiology, and the impact of stress on organogenesis. The episode explores how maternal stress crosses the placental barrier during weeks 3-12 when all major organs form, emphasizing the role of chiropractic care in supporting nervous system regulation rather than waiting until the third trimester for breech positioning or pain management.

7. 101. What Got You to 500 Weekly Visits Won't Get You to 1,000 w/ Dr. Michael Poulsen

   Jun 9, 2026

   Dr. Michael Poulsen, owner of Coast Family Chiropractic in Adelaide, Australia, discusses his rapid growth from startup to 500+ weekly visits in just over a year, and the leadership transition required to scale to 1,000 visits. He shares his pre-launch strategy as an associate, including community relationship-building, nervous system-focused messaging, and personal brand alignment, while reflecting on the challenges of evolving from a high-growth "raging bull" mindset to mature team leadership.

8. 100. How to Leverage AI to Scale Your Family Practice (Not Replace Your Team)

   Jun 2, 2026

   Dr. Tony Ebel, founder and clinical director, discusses leveraging AI to scale family chiropractic practices without replacing team members. The episode covers strategic mindset shifts around AI adoption, specific deployment across marketing, operations, and data analysis, and critical guardrails against AI-generated patient-facing copy. Ebel emphasizes the 'AND' approach: growing revenue and impact while protecting margins through team productivity multipliers rather than headcount reduction.

9. 99. It’s Not Burnout. It’s Distraction.

   May 26, 2026

   Dr. Tony Eble discusses the dangers of distraction and side hustles for successful chiropractors, arguing that entrepreneurs who have built thriving brick-and-mortar practices should double down on their core business rather than chase passive income or secondary ventures. He presents statistical evidence that 70% of secondary businesses fail within 5 years, even among successful first-time entrepreneurs, and outlines a blueprint for scaling family chiropractic practices through focus on subluxation, nervous system care, and multi-location expansion.

10. 98. 5 Tips You Don't Want To Miss When Starting a Family Practice

    May 19, 2026

    Dr. Ali Wright and Dr. Jonah Wright, husband-and-wife chiropractors, discuss five key tips for starting a family practice in this Q&A episode. They cover planning timeline, leasing vs. buying, office layout and square footage, pricing strategy, hiring staff, systems setup, and patient acquisition strategies based on their experience opening a pediatric-focused chiropractic practice in early 2026.