Uncensored CMO
Jon Evans
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
Recent Episodes
The creative revolution inside the worlds most dull category - Novartis CMO
Jul 20, 2026Gail Semaan, CMO of Novartis, discusses the pharmaceutical company's creative transformation that resulted in two Grand Prix awards at Cannes Lions for integrated campaigns. The episode explores how Novartis broke through the "dullest category" in advertising through surprise-driven campaigns—including two Super Bowl spots on prostate and breast cancer screening—while maintaining regulatory compliance and authentic partnerships with advocacy groups. The conversation covers creative effectiveness, organizational change, AI's role in marketing systems, and leadership principles.
The creative revolution inside the worlds most dull category - Novartis CMO, Gail Horwood
Jul 20, 2026Gail Horwood, CMO of Novartis, discusses the pharmaceutical company's award-winning creative transformation, including two Grand Prix-winning Super Bowl campaigns for prostate and breast cancer screening. The episode explores how Novartis systematically elevated creativity within a heavily regulated industry, the role of surprise and authenticity in breaking through clutter, and how AI is being integrated into creative workflows—not as a replacement for human creativity, but as a reasoning partner alongside strategic human judgment.
Why creativity matters more than ever in the age of AI - Adobe CMO, Lara Balazs
Jul 15, 2026OpenAI on what every CMO needs to know about AI with BCG
Jul 13, 2026Byron Sharp vs Mark Ritson - 5 big marketing truths we agree on
Jul 8, 2026The Google approach to marketing in the age of AI (with Google and BCG)
Jul 6, 2026The Startling Power of Surprise with Adam Morgan
Jul 1, 2026The real 4 P's of the CMO with Susan O'Brien (Just Eat)
Jun 24, 2026The power of incredible customer experience - Jamie Domenici, Klaviyo
Jun 22, 2026Why brave creativity means business results according to GUT co-founder Anselmo Ramos
Jun 17, 2026
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