Coverage
The practice-owner conversation in veterinary medicine. What veterinarians and their teams are saying about patients, staffing, and the business of the clinic.
Refreshed nightly · readings through August 1, 2026
Sentiment across the five topics we score, measured only on veterinary shows. Trailing 30 days against the same window a quarter ago; thin cuts fall back to a 90-day read.
Future Outlook
80.4
Economy
47.4
Industry Forecast
56.5
AI
57.6
Innovation
72.8
Future Outlook
12-mo avg 76.8 · points from average
Economy
12-mo avg 45.3 · points from average
Industry Forecast
12-mo avg 59.2 · points from average
AI
12-mo avg 56.3 · points from average
Innovation
12-mo avg 72.1 · points from average
Each topic against its own 12-month average (the zero line), within veterinary shows only. Above means the conversation is running hotter than normal for that topic; below, cooler.
Jul 31, 2026
Stacy Pursell, founder and CEO of The Vet Recruiter, discusses hiring trends and retention strategies for veterinary practices. The episode covers candidate-driven market dynamics, the shift toward quality of life and workplace culture priorities, employer branding importance, and critical retention mistakes including poor onboarding, inadequate communication, and lack of career pathing. Pursell emphasizes the 'Always Be Hiring' philosophy and leadership skills essential for retaining talent in the veterinary profession.
Jul 30, 2026
Dr. Ken Lambert, founder and CEO of Healthy Pet Connect, discusses the critical information veterinary teams need about pet health between clinic visits to provide effective preventive care. He shares 14 years of experience with pet obesity management, the clinical research supporting home monitoring technology, and how his remote patient monitoring platform integrates home health data—including weight, feeding, and activity—to help veterinarians and pet owners collaborate on weight management, chronic disease monitoring, and preventive care outcomes.
The Cone of Shame Veterinary Podcast
Jul 30, 2026
Dr. Andy Rourke interviews Dr. Jason Sumski, a 3-year post-graduate veterinarian who is medical director at Bartlett Animal Hospital and co-founder of VetSoap, a digital scribe technology company. They discuss strategies for building confidence and competence in early-career veterinarians, including the critical role of mentorship, psychological safety, structured onboarding, and progressive autonomy. The conversation addresses how hospitals can invest in new graduates while preparing them for independent practice and advanced clinical work.
The Uncharted Veterinary Podcast
Jul 29, 2026
Dr. Andy Work joins host Maria Burrita to discuss how veterinary practice managers can effectively ask for salary raises in a challenging economic climate. The episode addresses a practice manager's three-year wait for a raise amid revenue declines from closed services and broader economic pressures, exploring the emotional and strategic dimensions of compensation negotiations while acknowledging the financial constraints facing independent practices.
Jul 27, 2026
Dr. Natalie Marks, CEO of VAIN (Veterinary Angel Network for Entrepreneurs), discusses how veterinarians can expand their impact beyond clinical practice by participating in innovation, startups, and strategic leadership roles. Recorded live at the AVMA convention, Marks shares her journey from co-owning Chicago's largest small animal practice to becoming a key voice in animal health innovation, emphasizing the concept of "pre-invention" and the critical need for veterinary perspectives in boardrooms and advisory teams where decisions about the future of animal health are made.
Jul 24, 2026
Dr. William Anton, founder of CEO Effectiveness and licensed psychologist, discusses mental health stigma and psychological development with Tom Seco and CJ Burnett of Florida Veterinary Advisors. The conversation reframes therapy and coaching as emotional education—the equivalent of graduate school for emotional development—rather than treatment for illness. Dr. Anton explores how childhood beliefs shape adult behavior, the role of emotional maturity in leadership, and how high-functioning professionals can access greater potential through psychological work.
Term-level trends, competitor mentions, and custom segments within the veterinary conversation are available as custom research. See the Conversation Index or get in touch.