What Drives Other FinTech CEO & Founders?

• •building customer equity and financial return in a property
• •think through being a 10, 20, 30 billion company
• •ensuring authenticity and open communication with partners
• •understanding individual motivations and incentives to unlock performance
• •empower autonomous, independent teams to move kpis

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• •finance teams struggle to scale with lean staffing as companies grow rapidly
• •raising capital frequently wastes founder time relative to impact on business trajectory
• •over-reliance on investor advice and perception management early on
• •vr idea was 'pretty bad' and complicated to build
• •resistance to change and discomfort associated with it

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• •team happiness
• •cost per employee and resource efficiency
• •turn going down from 50% to 40% (in residential properties)
• •financial access expansion - ability to link transaction history to credit decisions
• •customer retention and happiness across accounting firms and growing companies

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• •partner alignment check: am i getting somebody i really want to work with
• •in-sample vs. out-of-sample testing: use a bright line date to separate known data from future data for strategy validation
• •build vs. buy analysis - built proprietary customer support ai because deep integration with proprietary data required, not available from vendors yet
• •market is always right - adapt your idea until someone has a burning problem
• •founder conviction with customer validation - move fast on intuition but validate with design partners before major resource commitment

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• •marketing leaders without experience taking revenue responsibility
• •the easiest solution is always chosen, potentially sacrificing quality
• •regulators unwilling to engage early with innovative companies
• •trying to go outside the financial system when one exists
• •stakeholders treating mvp as a 'tech box job done' without iteration

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