AI Sales Training
Train reps against real buyers, not generic ones.
MeetBri provides the executive language and behavior patterns that category-leading AI roleplay platforms need to feel realistic.
Your roleplay is only as good as the buyer it simulates.
The hardest problem in AI sales training isn't the AI. It's the persona. Generic personas miss how senior buyers actually push back. Reps catch on. Then they stop practicing.
And static personas decay. ICP rot is real — what a CFO objected to last year isn't what they'll push back on next quarter. If your training corpus doesn't update, your simulations drift further from the buyer your reps actually face.
You need:
- CFOs who object the way real CFOs object
- CIOs who reframe budget questions the way real CIOs do
- VPs who go silent at the moments real VPs go silent
What an ICP Intelligence Brief powers in your training product.
How you integrate.
ICP Intelligence Brief API
GET /api/icp/language-file with an API key — returns the file for any role × industry × company stage you have access to.
JSON output
Markdown is the default. JSON with the same fields available for programmatic ingestion into model training or runtime.
Custom archetypes
Need a role, industry, or stage we haven't built yet? We extend the corpus and ship the new archetype on a co-developed timeline.
What's in an ICP Intelligence Brief.
We license the analysis, not the interviews. Each ICP Intelligence Brief is one buyer archetype (role × industry × company stage) and includes:
- Persona portrait — a written summary of who this buyer is
- Behavioral factor profile — 7 dimensions scored 1–5 (narrative, operations, data, technology, risk, growth, stakeholder)
- Archetype micro-segments — distinct subtypes within the archetype with prevalence percentages
- What they care about — priorities, pain points, success metrics, decision frameworks, red flags
- Their language — power words with prevalence, negative words to avoid, jargon, stories and analogies
- How they buy — buying triggers, evaluation criteria (people and tools), leadership style
- Tone and voice guidance, outreach templates, and an objection-handling table
- Data provenance — ICP dimensions, confidence level, generation timestamp
See a sample ICP Intelligence Brief.
Two raw samples — pulled straight from the live API. This is what you'd license, with no marketing edits.
Pilot with us.
We'll co-design a sample dataset matched to your top training scenarios. If it lifts your roleplay realism, we move to a license. If not, you keep the sample.